ARIEL BASSAN is a Tel Aviv based contemporary menswear brand, that offers sophisticated and fresh high quality garments with a distinct signature of modern minimalism.


Interior designer turned fashion designer, Ariel Bassan, is inspired by his architectural background. He holds a minimalistic point of view that quotes modern and brutalist architecture.


Being a minimalist means being a perfectionist. Every seam or lack of it, every stitch, and every detail is a key element in our design. We believe in subtlety, small gestures that create a big impact.


Every one of our designs is fully thought in order to get to a crisp and smart minimal look. We aim to create clothes with a strong visual and conceptual statement; clothes that can be seamlessly incorporated into every men's wardrobe.